Meet team Selfedge
Selfedge was launched in 2010 by Mischa Hengeveld, a local from Amsterdam who decided to make the big move to Antwerp. After having gained experience in retail and wholesale he thought it was about time to start his own adventure. Since 2012 his showroom is established in a light and cosy loft in the middle of the Kloosterstraat. A dynamic location, surrounded by a variety of shops and close to both the city center and the southern part of Antwerp.
Now landed at our latest 300m2 location in the hart of Antwerp, Kaasrui 3. In the middle of bars and restaurants where we have an old ballet school which is a charming rough space that represents us three.
At the Selfedge showroom Mischa & Joop offers an international mix of brands who deserve to have their spot in the Benelux market. We represent established labels but also newcomers with a strong identity. On the one hand there are Colorful Standard, Royal Republiq and Won Hundred that show an elaborate male and female collection. Then there’s the menswear section with Blue deGenes,  TheGoodpeople, Bruuns Bazaar, Neuw. We also have a more younger inspired part with brands such as Law of the Sea and Woodbird. Selfedge also represents a variety of accessorie brands such as Atelier Vesper parfumsPig & Hen, Thunder love socksKAMO eyewear and the fun A-dam Underwear brand from Amsterdam.
Constantly exploring the market and building a long-term relationship with the customers is of great importance at Selfedge. Let’s say that we run showroom with a lot of energy and a touch of rock ’n roll!

Best,
Mitch, Mischa & Joop